Identity and the City

An invitation to express identity through creative technical projects that work towards positive societal change that benefits the Jordanian society

project of Ma3mal612

Identity and the City

The program Identity and the City is a call for identity expression through art projects to create positive social change that benefit the Jordanian Community. Another project of Ma3mal612 , funded by Drosos Organization.


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Identity and the City seen in the eyes of the Ma3mal 612 thinkers, the participants and beneficiaries of the proram in its pilot phase in 2016-2017.

About The project

Project Summary

Identity and the City

The project Identity and the City: The Creative HUB is a four years project that revolves around informal education focusing on the theme of Identity and the City, combining life skills trainings with activities and a creative HUB apparatus. The project targets young artists, cultural activists, established thinkers and workers/artists as direct beneficiaries, and the community in general as indirect beneficiaries. The project is incubating artists to be at this creative cultural infrastructure, the HUB, with the aim to nurture the growth and development of young artists, from different disciplines and from various categories. The creative HUB will be at the center of the project providing inspiration, support, and the space for every artist and for art works.

The goal of the project is to ensure the advancement of inclusiveness, cohesion, and prosperity in local communities through art programming that provide opportunities for artists and people to come together in creation and celebration of culture, art and productive cultural projects. The Goal of the project is pursued through building the capacity of young artists, and by creating a young engaged artist community where individual artists are enabled to effect social change through creative and innovative art initiatives. 95 young Emerging, Mid-Career and Independent Artists; creating a total of 14 community art projects with varied support and mentoring levels; are the main target group for the project. The age group for the targeted artists is between 20-35 years, and the majority are characterized as less advantage youth representing marginalized communities in the capital Amman and other geographical areas in Jordan. Within the art scene, indirect beneficiary group will consist of established thinkers and workers/ Independent artists from different cities in Jordan. An artist list combining Ma3mal612 database, previous career established contacts and new trending project makers will be utilized for more versatile input.

our work


Impactful Testimonials

The Hub facilities

the technical and creative Hub is an accessible and operational intimate set of spaces and rooms that can receive young men and women with different interests

This first space includes a professional hotel kitchen, attached to a reception suite with a spacious living room. The kitchen studio is equipped with a large oven, industrial gas for cooking, a food unit for salads and cold dishes, a large refrigerator for storing food items, as well as a microwave. In the kitchen studio, there is a meeting and dining table used for informal meetings where the hosted group can cook, discuss, share a meal and move around in the reception suite attached to the kitchen. This space has the capacity to host 15-20 people.

This second space consists of a small room equipped with a medium-sized cinema screen, a high-quality Hitachi CP-X705 LCD projector, a seating area for relaxation, and many electrical sockets. This room serves as a safe space for collective creativity and can accommodate 6-8 people.

This third space is an isolated and acoustically treated 4×4 meters studio, ready to host artists and musicians for recording, mixing, and broadcasting. The studio is equipped with an iMac system, Apollo Interface, Adams Speakers, and several Sure microphones.

This fourth area is 5×5 meters comfortable space that is equipped with two editing stations and can cater to 6 working artists. The editing room is equipped with several editing suites including; Adobe, Premiere, Davinci, Photoshop, Final Cut Pro and 3D Max. The montage room is equipped with 2 PC monitors as well as an iMac (Retina 5K, 27-inch, 2020) and a MacBook Pro (M1 Pro 16-inch).

The fifth space is a medium-sized room that provides a quiet and comfortable environment for thinking, creative writing, and typing. The bright room is equipped with a printer, a flipchart as well as all necessary written supplies, and has the capacity to host 8 people.

The sixth space is the biggest area of the Hub (12×6 meters). This space can host all types of performances on its stage (3×4 meters); from theatre plays to film screenings, training and workshops as well as music performances. With its separate entrance, big terrace, and private bathrooms, this space is very convenient to gather and organize meetings, seminars, and events. It is equipped with a Christie LW555 Projector, a Sony Soundsystem, and a basic adjustable lighting system. The multipurpose room is available for rent to the public and provides an independent and well-equipped space with a capacity to host 30-50 people.


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