Ma3mal has adopted the collective approach in which all stakeholders are appreciated as main actors in order for them to reach a high sense of ownership and passion for their different projects. In this foundation, and given that it is a Factory, al Ma3mal 612 attracts visual art workers to work under a common theme agreed upon by the collective working group/team. Each specific project starts by designating its raw material, its research elements and the findings of the Think Tank. The team members alternate roles to engage and contribute to each other’s projects including their contribution to the production line process of the project.